In yesterday’s entry I hinted around the idea that players often want the newest gear because they want to look ‘cool’. I’m not necessarily speaking to just the aesthetics of the gear itself either. Many people want the latest and greatest for the ‘standing in town on the mailbox’ effect. It’s the idea that people are inspecting them, drooling over their gear, and wishing they could be just like that cool guy wearing the newest items.
Gear Progression is about being able to go past the gate standing between you and the next tier of content. It’s the treadmill. Gear Progression is the mechanism through which MMOs halt the speed at which players consume content. The actual stats on the gear and what it adds to your character matter far less to people than what they feel from being the “best Paladin on the server.” Such a notion does not imply that you truly have the skill, but rather you got the items to drop for you first. You are the cool guy standing on the mailbox and that makes you the “best.”
Once we understand that people seek Social Progression over Gear Progression we can begin evaluating other ways in which players can achieve the social side without having to raid or run on one type of treadmill. Social Progression can be weaved throughout a game. What if players sought after being the maker of the finest weapons in the land, or provider of the rarest gems, or the guy who has the coolest new pets following him around? These social transactions can take place all around us in a virtual world and achieve the same level of goal setting and progression as raiding without the need to always go through raiding.