One year after losing their bid for purchasing Twitch.tv, Google has launched their own streaming platform on none other than Youtube itself. I tried getting into streaming, and sadly I have neither the internet connection (screw AT&T Uverse) nor the time to stream — personality debatable. I think I have the angle for it, especially when I really get into the games I play, but haven’t really been able to make much of it over the years. I’ve decided I’m likely better off making movies, and that’s where Youtube shines. So now that Youtube Gaming is out, let’s take a look.
Ugly and Counterintuitive Presentation
I hate — loathe, detest, despite, etc. — sites with black backgrounds and really dark colors. My eyes freak out and I feel sick. AWEFUL choice for a site all about sitting there and watching streams.
Finding streams and lesser known games is not as intuitive as Twitch, and the way Youtube is laying it out looks to me like they are pimping their high-earners rather than trying to grow the community overall. There are way too many steps and too much hunting is required in order to find streams worth watching.
Being able to rewind streams… brilliant. This is definitely a feature that Twitch should emulate. I have often wanted to pause while someone talks to me and pick back up where I left off, or go back to see something again, and having this feature is a huge incentive for Youtube.
Integration with Youtube Itself
They definitely integrated the streaming side nicely with Youtube. As a partnered publisher already, getting started is as simple as a few clicks. I can monetize my videos without having to go through the hoops of getting partnered like I would at Twitch, and I can start making money like I normally would (or in my case wouldn’t) on Youtube. That leads to the biggest issue….
“Copyright” Enforcement / Content ID
This is the number one reason I will likely never become a streamer on Youtube. Youtube still uses a strategy where the Complainant wins by default. Let’s say I play a game and a publisher doesn’t like that I’m making money or even fairly using their content. All they have to do is file the complaint and my video is instantly gone. It’s a guilty until proven innocent, and getting proven innocent means nothing if the publisher chooses to pursue the issue. In the end, you have no rights on Youtube.
All day long the Twitch channels I watched were slamming Youtube and praising Twitch even before Youtube’s gaming sector launched. There wasn’t even an ounce of intention there for people to give Youtube a chance.
For me, however, I was completely ready to give Youtube all of the chance in the world. I wasn’t inherently on either side. I actually wanted Youtube to be great and for me to truly consider utilizing the new platform… but I can’t. Youtube just isn’t there yet. They may never be.
Hopefully Twitch will see a reason to light a flame under their backsides and implement some improvements. DVR would be great. Better community tools would also be nice. Reality is, even if they do nothing, they still have nothing to fear. Youtube is simply that far out from even being a consideration. For now, save yourselves some time and simply keep using Twitch.