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Yub Nub! Those Terrifying Words Might Get Me to Reinstall Battlefront 2

I had my doubts that I would ever reinstall Battlefront 2 again because of how long it took them to fix the game, but then they go and do this....

How terrifying... the screams of Yub Nub in the darkness...


This new game mode features you playing as either an Ewok or a Stormtrooper. The more Stormtroopers killed by the ewoks, the more ewoks spawn. 

Ewok Hunt reminds me of the Hunt mode from Battlefront 2 (2005). Hopefully the Stormtroopers don't kill themselves just to become an Ewok. I know I would.

EA is doing a nice job bringing Star Wars Battlefront 2 back from the dead. Once again I'll repeat myself: WTF took you so long? Why was this a 6 month process instead of a 1-3 month process tops?

Battlefront 2 has new season content on the way, and promises of additional themed content around major Star Wars events. As a fan of the game early on, despite its business model shortcomings, I think this justifies a reinstall.

  • It took so long because EA doesn’t have player interests as their priority; profitability and establishing the B2P microtransaction monetization model as an industry standard are their priorities, that is, making addictive fun-pain games that are purposely broken, but able to be temporarily fixed in their cash shop, versus a group of gaming nerds building games they want to play themselves.

    It is a dysfunctional pimp-hooker relationship where they test gamers’ tolerance thresholds, then apologize reassuring them the abuse was just an error as they are their priority, followed by rewarding them by temporarily rolling back the level of abuse, all the time judging the “mileage on a bitch” (Iceberg Slim terminology).

    It is naïve to believe the devs and corporate marketing execs running the show are incompetent, and therefore inexplicably do not learn from the sage advice of gamers; AAA game releases from these corporate game outlets have marketing road maps guided by industrial psychologists and marketing theorists tasking devs to purposely break their games.

    You might as well ask why cigarette manufacturers took so long to realize their marketing to children was wrong.

    How will they “learn”? Obviously by not financially supporting their products utilizing exploitative monetization models.

    Why else would they stop if such practices do turn out to be profitable in the long-term, so for now they will tow the line even if it means initial fun pain products are sold as loss leaders.

    Still they aren’t prophets, nor are execs and stockholders necessarily unified, so over time such models can be proven detrimental to their financial interests, and the great empowering realization is it is in our hands to prove them wrong by causing them to fall short of profit projections with consequent stock depreciation.

    This is going to be a long fight given such companies have a tremendous amount to gain if the gaming community becomes habituated to B2P cash shop models, but with a modicum of self-restraint and a great deal of patience they will lose if gamers stop validating these practices with their credit cards.

    This might be one of the few times where “just say no” may actually be an effective deterrent philosophy.

    OK, I’ll try to shut up going forward as at this point I am just repeating myself, but it makes my eyes spin out of their sockets every time I hear you state that you can’t understand why these gaming outlets don’t learn and give gamer’s non-parasitic monetization models.


    In support of what I have stated, here is a video of an EA focus group questioning gamers over B2P cash shop practices illustrating that all one has to do is resist to win the day:

    • Why is it naive to believe they are incompetent? Even consciously choosing to make a game with a stupid business model is incompetence if it leads to stocks falling, their game not doing nearly as well as it should have, and the overall perception of their company being compromised further. In fact, that’s textbook incompetence to me.

      They disabled their cash shop on launch day. In effect, their plan to monetize crystals didn’t even go into practice except for a couple days of early access.

      If my entire game’s post-launch plans for monetization were scrubbed, my reputation tattered, and my game being rejected, I can promise you I wouldn’t take 6 months to release a fix.

      I’m not sure that the rest of your statements align with the topic. Your disdain for EA is justified, but personal to you and not something worth refuting. 😉

      • I mean it is naïve to think they have made a simple error in judgement due to incompetence, as opposed to actively attempting to establish B2P cash shop monetization schemes as a industry standard.

        I do not see it as an oops type of situation where the execs and devs genuinely had no idea through development that there would not be gamer uproar and backlash, and yet they still pushed forward.

        I feel they anticipated negative reactions, but were willing to use BF 2 as a loss leader test case.

        Why did they take until March to revamp the loot box system? I doubt it was because seasoned developers working for one of the largest gaming outlets in the world were caught at unawares and had no idea how rapidly alter code.

        With such an extreme negative reaction to loot box mechanics it would have been sensible to remove it altogether, but at this point they are feeling the web and seeing how much of the system they still can retain, as removing such microtransaction potential goes against their desire to entrench it as ongoing SOP industry mechanics.

        BF 2 would be a fine product without the loot box system, and yet even after all of the negative press, loss of revenue, and damage to the IP’s, they still choose to retain them.

        That demonstrates the strength of their commitment to this monetization scheme, and the delay likely represents their assessing how far they still can push the system.

        I hope going forward EA does become less parasitic and sells our community games based on beloved IP’s that are not guaranteed to incite anger and dismay to the gamers which the feed upon.

        Frankly, I am skeptical if your support for this product would be so enduring if it weren’t for the Disney and Star Wars IP’s.

        If this game were instead developed as a Korean B2P (or even less egregiously a F2P) loot box/cash shop space-themed FPS, would you be as forgiving and give it the same amount of favorable press?

        Sorry if my assumptions are incorrect my friend.

  • Misread the headline as “You Nub! Those Terrifying Words Might Get Me to Reinstall Battlefront 2” .. thought someone had taunted you into reinstalling to prove that you weren’t a nub!