Every single time Bobby Kotick, Activision CEO, opens his mouth something stupid comes out.Â He must really be excited about acquiring Blizzard in the Vivendi merger.Â Here’s what he had to say about Starcraft 2:
“On the Blizzard side, [we need to] really be figuring out things like the StarCraft business model for the future, with in-game advertising and sponsorship, [which have] really not been something that has moved the dial for anybody in the videogame industry, but that we think presents tremendous opportunity for the future.
“[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future.” — Bobby Kotick
Business Model?! When I read this yesterday (Thanks Graev for pointing it out) I was at a loss for words or immediate reaction.Â I think I actually laughed out loud and then went into a lengthy discussion with Graev about our mutual disgust for the direction PC gaming has been going.Â The thought of Activision laying a filthy paw on StarCraft is enough to make me take a magnet to my hard drive and convert to consoles altogether.
Thankfully Blizzard restored some of my dying faith with their reply to Bobby Kotick:
“We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads.” — Blizzard
Damage control, in my opinion.Â There is a big difference between in-game and Battle.net.Â What they should really do is slap some sense into this CEO then feed him to the zerglings.Â Whether or not Bobby is just spouting random nonsense trying to look like the goose who laid or acquired the golden egg or not, nothing he says makes me want to purchase any Activision-Blizzard game ever again.
That’s my rant for the day, but considering the source material I’m sure there will be plenty more in the near future.