SOE was building up to yesterday’s H1Z1 announcement with a modest level of hype. Lots of “It’s coming!” and “Soon®©™” and “Be sure to tune in for our live stream and reddit stuff!” I’m looking forward to H1Z1 as much as the next person… I thought. Some people are flipping tables and spitting as they scream about the “six week delay” before the early access begins. Once again we are faced with an early access situation that doesn’t make a lot of sense.
From the mouth of Smed:
“Is it going to be a finished game? Absolutely not. If that’s what you’re expecting, DO NOT BUY EARLY ACCESS. The goal here is to let you in early and help us mold it into a game you want to be a part of for quite a long time.” [Source]
Before I jump into a devil’s advocate discussion here, let me preface this by saying I get exactly what they are doing. Deep down you do too. This is marketing. This is business. The sooner everyone realizes this, accepts it, and moves on, the better. Most of us interested in H1Z1 will buy early access or wait until it is free. I certainly will. It sounds like a ton of fun. Okay, now that the grownup version is out there, let’s chat.
I find it fascinating (from the perspective of a player and a human being and not a demon from the business realm) that this idea of selling early access to a game is done with such a hot potato style. This is how I read it all: “Get excited about our unfinished game, but don’t buy it okay? But maybe you should…. but just know it’s not done… but please pay $19.99 now isntead of waiting for it to be free. Oh and if you want more game modes we’ll charge you more. BUT DON’T BUY IT! Seriously, don’t buy it (but please do).”
Here’s another interesting spin from Smed:
“Is H1Z1 going to be better than Day Z day 1? No it won’t. We’ll get asked that question a lot and I wanted to be up front about it. We’re not as feature rich and they have a lot of really cool stuff we just don’t have yet. That being said, we’re also a different game. We’re an MMO and our goals are to create a large scale world that gives you the incredible feeling of being a survivor in a zombie apocalypse.”
Downplay downplay downplay PLAY IT UP PLAY IT UP PLAY IT UP! We’re back to the hot potato. “We’re probably not going to be as good so don’t buy us on Steam for $19.99 January 15, 2015 Click here for more info to get you excited!” Huh.
Another angle begging for commentary here is this idea that you charge more money to let people test more game modes. On one side of the coin it makes sense to charge more for more features. I can sorta accept that. On the other side we have reality where this is an alpha or a beta and people are being given a pay wall to participate in what is being publicized as an opportunity to work alongside the devs. … Incomplete game…. with pay walls… to help test the most incomplete parts of the game where the goal is to let you in to help mold it into a game you want to be apart of for a long time. I’m sure it makes way more sense if you don’t think about it.