Call a spade a spade

I completely disagree with Rob Pardo's recent statements to Develop. “If anything, I think people are even avoiding the term MMO. A really good example is Destiny. It clearly is…

15 Comments

Pathfinder Online CEO Schooled by Players

pathfinder-online-settlements

This was emailed to me over the weekend asking for my commentary. The Pathfinder CEO took to the very public Pathfinder Online (PFO) forums last week to make what he felt was a heartfelt and genuine push for his players to help grow what is currently a rather stagnant player population. You can read the entire post if you wish, but I’ll quote a summarize.

“In my opinion, Settlement recruiting activities in the wider MMO community continue to be almost zero. […]

We need recruiting activity in the EVE community. I don’t know what the best vehicle is for that, so any and all suggestions are welcome.

Settlements that are committed to growing should have someone delegated to be visible in these places making regular posts and talking about the cool stuff their Settlement is doing. When the wider community sees activity and fun, that is a powerful attractant.” – Ryan Dancey

Within his post he points out a few places like MMORPG.com and TTH for players in settlements to go and essentially advertise the game, their settlement, how much fun they’re having, etc. Should players do these things? Yes, I talk about this all the time when I instruct MMO devs to have their players champion their game. Should the CEO make a public post telling people to do this? No, that’s suicide. This translates to the following: Our game isn’t popular, people think it isn’t fun, and our population is shrinking so we need you to go out and spam advertise – HALP! (more…)

11 Comments

Streamer Hype

You guys know I'm not a fan of streamers or how they have encouraged horrible marketing trends. Hopping on the streamer hype train and riding it hard is a very clear tell…

18 Comments

Good News for EverQuest Marketing

Two days ago Omeedd Dariani left Sony Online Entertainment. Omeedd was the Senior Brand Manager of the EverQuest franchise. I mean no disrespect to Omeedd as a person -- none…

17 Comments

Landmark’s Massive Discount

Okay, so this happened. Some people are miffed. Some people are laughing. Some people wonder what the early adopters think. Hey there, I'm Keen -- I'm an early adopter of EverQuest…

12 Comments
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