The world of “mobile” gaming is surely evolving (accidental pun intended) as the gamer demographic expands. Mobile gaming used to be my brother and I playing our Gameboys in the backseat of the car during family vacations. Mobile gaming used to be restricted to the few who owned handheld systems. Now, mobile gaming is done on just about every device in our pockets or on our wrists.

The Pokemon Company has dabbled recently into how their namesake can be implemented onto other devices. Previously, Pokemon as a video game was a Nintendo handheld gaming franchise. Then, it lightly expanded into guest appearances in other games and occasionally a few standalone console titles. Now, Pokemon is being taken to the masses on mobile games.

You might recall that Nintendo partnered with DeNa back in March of this year to start bringing games to smartphones and other devices. So far we havent’ seen anything come from this partnership, at least not that I am aware of anyway, but we have seen Pokemon begin its journey into the mobile space much more aggressively in the past few weeks. I attribute most of this to how Pokemon is owned partially by three main companies: Nintendo (33%), Gamefreak (33%), The Pokemon Company (33%-2% or so to some anima people). I think I saw that Nintendo owns 54% of Gamefreak, therefore putting Nintendo technically in big control, but it just gets too complicated. Suffice it to say, Pokemon gets around.

Let’s first take a look at the just announced Pokemon Go.

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Sensationalized in every imaginable way. Obviously the city of New York will not band together to defeat Mewtwo, and Blastoise won’t be making waves in any major bodies of water. You won’t see these things in real life, and you won’t throw or even mimic throwing anything to catch a Pokemon. This will all take place on the phone, maybe utilize the camera, but at best still be a digital experience.

The point they’re trying to get across in this video is that Pokemon can transcend a game you play on a device where you control a trainer. YOU can become the trainer. YOU can set out on the adventure. Just a few problems with that…

I don’t want to go out and adventure. I’m simply not going to bust out my phone and geolocate Pokemon. I’d rather sit at home in the air conditioning and explore a fantasy world.

Gamers — specifically Pokemon gamers — aren’t into traversing mountains, seeking out vistas, or exploring the world. They are definitely (especially in Asia) into the whole street pass thing where people carry their system around with them. I can’t tell you how many times I’ve seen a group of Japanese tourists at Disneyland all playing on their 3DS while waiting in line for rides. That’s a far cry from seeking out the experience of hunting pokemon by traveling to different locations. (more…)