Why are MMO gamers perceived as inherently stupid? Before you say, “Because they ARE stupid…” let me explain. MMO gamers are consumers just like everyone else. Consumers want value. The word value is often mistaken for “cheap”. Â Value propositions come in all sorts of varieties: more for less, more for more, less for more, etc.
You can charge money for good products. People are willing to pay for something awesome. There’s a reason why Apple is able to charge $600+ for a PHONE and people are lining up and hurting each other just to get their hands on one. They’ve identified what people want, they make it, then they sell it for a premium.Â Due to their product actually being pretty good, AppleÂ turns their customers into brand champions who then recruit more people to buy AppleÂ products. This isn’t unique to Apple or to any company or industry.
Why do we have to pretend games are free or better yet that they have to be free in order for people to want to play them? MMO gamers are capable of identifying whether a product is worth being paid for or not. A good product will sell. A poor one will not.
When I see a “free” game I immediately wonder what they are trying to hide or what they are trying to accomplish. Are they hiding the fact that they aren’t a good game? Are they trying to hide something nefarious like a pay-to-win cash shop? Are they focusing on simply hooking whales and not on making good game design choices? There’s a reason why that product doesn’t have a price tag. Find it, and you’ll find the flaw.
People are happy to offerÂ money toÂ pay for beta testing a game or getting “Early Access” on Steam. Crowdfunding raised millions for games in 2014.
My lesson for today is that games do not have to be free. Charging for a game is absolutely acceptable, and it won’t dissuade people from playing. What dissuades people from playing is a failure to provide or convey value.