Early Access: The Next Pay-to-Win
Yesterday we had a good discussion about pay-to-win strategies and how gaming companies are starting to slowly back off of the “whale-model.” We also noted that the pay-to-win or else you have to grind model is also inherently flawed as it fractures the game into how it was meant to be played and how some people are forced or opt into playing depending on which side you’re on. Now I want to talk a little bit about something that I think is starting to replace the pay wall model: Early access.
Early access is a fascinating thing. There’s a degree of marketing genius behind getting someone to actually crave and desire to buy a game before it is completed. Money today is worth more than money tomorrow according to all those finance classes I tried to sleep through in college. We as gamers always want in on the ground level. If a game is ready to play now then we want it right this second. We’re also inherently wanting to be the best.
Is this almost a basic form of pay-to-win? On one hand they’ve simply moved up the date of the game and gotten you to pay to stress test. On the other hand, if this is a F2P game then they’ve gotten you to willingly pay-to-play or in this case… we might even consider that winning. What’s even more ridiculous is that they’ll get us to pay a price way beyond what we might ever even pay in the cash shop.
I am 100% leading the pack face first into this one. I pay for early access all the time! I would -never- spend $100 in a F2P game’s cash shop, but I’ll drop $100 to access an alpha for a game I’m anticipating. I’m either well within my right of exchanging value for value, or I’m insane. I think a little bit of both. Either way, I have payed to–some degree–win.
This entire early access model is going to fall flat fairly quick. What’s happening is that the majority of the industry is becoming frustrated by games never finishing. The incentive to finish a project seems to wane when you no longer have to make sure you’re working hard to develop a product people want to buy–they’ve already purchased it after all. I still have early access cash tied up in 3-4 games that may never see completion. Am I pissed off? Ehhh no. I knew the risk, I played them for many hours already and could justify that for the price of admission alone, but gamers are wising up.
Just like with F2p/P2W models, gamers are expressing their dissatisfaction and unwillingness to accept shoddy craftsmanship. Early access will be no exception here. Regardless of your “business model” (and however hard you try to turn your game into a business), if you can’t make an amazing game you will fail. The market will catch up with every model eventually and demand quality.