We’ve been bothered by the increasing number of games pressuring the consumer to buy right away. In the past we would want to buy a game right away because we’re excited to play. Now we want to buy a game right away because if we don’t we miss out; In a way, we get punished.
Prototype 2, something we really want to play, but feel perfectly fine picking up a few months after launch, has a “Radnet” edition that awards pre-order early adopters. It adds a #$!%-list load of content. Comes with a Radnet access code (7 weeks digital content or access to them that you have to buy — unclear), 55 exclusive in-game events, 55 unique pieces of digital content, etc.
Darksiders 2 Limited Edition. If we don’t pre-order, do we not get the “limited edition”? It comes with exclusive side-quests.
Battlefield 3 offered a limited edition (Karkand DLC) for no additional cost to customers locked in at a full price pre-order.
Putting on the pre-order pressure is becoming the norm.
This is why it’s hard to wait to get games until Christmas or Birthdays because they force you to get it early or end up paying more for it later via DLC or even miss content entirely.
We understand the concept of rewarding first movers, and we recognize the reasons for minimizing used game sales. If those are their reasons, why not just include a one time activation code inside the box? If it’s simply a marketing strategy to secure sales, this pressure to buy is starting to cross the line to the point of driving consumers away. The average gamer can’t afford to buy every game on its launch date, and they don’t have the time to play every new release. Punishing them for that sucks.