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E3 2011: EA Conference Commentary

Alright everyone, the EA conference is over and it’s time to bring you our overall impressions on what they brought to the show. We were expecting a big showing from SWTOR, ME3, BF3, and Reckoning. Did it happen?

They started off right away with ME3 but within five minutes it was over and all we had was a clip of a lot of cinematic gameplay and further reason to believe a lot more of the RPG elements are gone from Mass Effect to be replaced by action shooting. Need for Speed: The Runs (as Graev calls it) looked stupid.

Then, as the fanfare began, SWTOR took the stage. For 30 seconds. One of the Bioware Doctor’s got on stage and said something to the tune of: “We love this game, there’s so much we put into it, we can’t show you anything, so here’s a trailer of old footage”. It was really, really disappointing to show so little of such a huge title during their official conference. We know they’re showing more during the week, but seriously this is their chance to shine and they missed it.

Reckoning’s showing was nice. Unlike the rest of the games it looked like Reckoning showed mostly all in-game stuff. However, it lasted something like 30 seconds. We hop the guys at 38 Studios have more planned for the week as well because EA didn’t do you guys any justice.

EA fumbled big time by devoting half of their entire conference to EA Sports and Soccer. Whether or not it makes money, it sucked that it dominated the conference.

They ended with a huge sendoff by Battlefield 3 with a very, very long singleplayer Tank level. It was the wrong level to show because it was so boring. A lot of driving, a lot of tank battling at ranged, and not enough to get people excited. Then again, it was singleplayer and Multiplayer is where it’s at. They took every opportunity to slam Activision by announcing a FREE version of Activision’s “CoD Elite” (as predicted by us earlier this week) and announcing an Open Beta in September.

Our individual final thoughts:

Keen: I liked what I saw from Reckoning. The style catches my eye. Graev actually said he think it looks cool which is high praise. I like the Battlefield announcements. SWTOR needed more than 30 seconds of old footage, especially when a new trailer became available. The overall “Hi, this is our game’s name, here’s a CGI trailer, come to our booth” feel made this conference a let down.

Graev: Nothing to say other than it was really boring. Reckoning looked cool from what was shown. The BF3 tank level was super boring.

Original: EA’s E3 2011 Conference starts soon. We’re most excited to see what 38 Studios is bringing from Reckoning, Bioware’s SWTOR, and hopefully what EA has to show for Battlefield 3. Click ‘more’ to follow the live blogging where we will give you our honest first impressions, then refresh the page after the event to read up on our written thoughts.

  • iLkRehp says:

    Why they showed the rehash trailer at E3 and the new trailer on Twitter, who knows? My money is on an A/V position opening at EA real soon. The new trailer is pretty hot though.

    ME3 was disappointing but Spike showed a whole level with in game footage after the EA thing ended. It reinforced the ‘we’re dumbing down the RPG to try to broaden our appeal’ theory so =(

  • ScytheNoire says:

    BF3 should have showed more city combat with soldiers. Tank stuff got boring, they needed to change things up more. But hopefully they show more TOR at the end, it’s scheduled to appear tomorrow afternoon again.

  • SKapusniak says:

    The videos of the PAX Gameplay Demo on the official site are still the best view for Reckoning. Don’t know whether they’ve doing a new Demo for E3.

    Every, time I see it, I think ‘Looks real promising. Needs more clutter’ 🙂

  • Trimethicon says:

    I curse every god damn EA executive for ruining the ME franchise, I hope they choke to death on their own blood.

  • Thomas says:

    EA placed a new twist tie on a year old loaf a bread and called it a fresh loaf. Why did they show a years worth of old SWTOR trailers when a new one was released on the SWTOR web site?

    E3 is the largest gaming trade show and they gave SWTOR no respect what so ever.

  • Thomas says:

    The people in the seats did not even put away their phones to clap after they showed all those old trailers

  • Keen says:

    It was definitely a let down and deflated a lot of the excitement in the room.

  • Thomas says:

    I’m feeling better now since EA held a live event showing 30 minutes of game play.

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