This is making its rounds to all the major WAR communities out there. Last week Mythic secretly launched a website called Warhammer Road to WAR and the crafty sleuths who are just dying for anything WAR related have finally found it. According to James Nichols:
“Surprised it took you guys so long
We had a soft launch last week…official announcement coming in the newsletter!
Stay tuned “
This makes me think it’s their big announcement that Mark Jacobs hinted at this past week. [UPDATE: Turns out it is NOT their big announcement] In a way it is interesting but deep down I know it’s just viral marketing at its best. Graev pointed out to me a couple games that have done this in the past like Spiderman and ones from Ubisoft. It really is a bunch of marketing hype. Oh well, I’ll bite. Here’s what it’s all about:
- Declare Your Allegiance. Click on Register on the homepage. You will be prompted to enter your name, email, and state/province. You will also be asked to choose your Realm (Order or Destruction) and your army.
- Gather Gold. 500 Gold will be added to your War Chest just for joining the fight. You can earn more Gold in a number of ways, including recruiting friends and interacting with embeddable content. The more you build your War Chest, the stronger you make your region and Realm.
- Engage in Battle. Starting July 30, 2008, there will be a weekly battle on the Road to WAR. Participate in the weekly battles and fight for yourself, your state, and your Realm.
- Win. Coveted prizes go to those who fight the hardest to defend their Realm. Every member of the Realm that controls the most territory at the end of the campaign wins a Never Ending Bowl of Custard and a special in-game title they carry into Warhammer Online: Age of Reckoning. In addition, all of the winning Realm’s capital cities will start at Level 2. Top individual performers also win a special in-game itemâ€”the Signet of the Cursed Company.
Interesting. Something that actually transfers over into the game. Thankfully it’s just fluff. 😛 I’m not going to get too involved in all of this by moving my marker around the map (done up by google maps) and battling others. Instead I just put the marker where I live that way Corona, California participates in the good fight! 😀
When you register if you put my email address as the one who recruited you I’ll earn points. So uh, yeah. I recruited you, k?
Email: keenandgraev (at) gmail (dot) com