I was considering a more catchy title like “EA Mythic is no more…” but then I would have to kick my own arse. The elegant simplicity of this blog entry’s name does great justice to the news that Mythic has gone back to their old (and better might I add) name.
â€œWe are going back to Mythic Entertainment,â€ said Mark Jacobs, the VP and General Manager of EA Mythic. â€œIâ€™ve always been a believer of separate branding,â€ he continued, going on to cite a number of successful companies like Disney and GE that operate subsidiary companies under separate and distinct brands.
â€œI think that this is a wonderful example of how things at EA are changing,â€ he continued, â€œboth John (Riccitiello, CEO of EA) and Frank (Gibeau, EA) have spoken multiple times about city states, more freedom, that sort of thing and I think this is an obvious example.â€
â€œWeâ€™re still part of EA,â€ he said, â€œthis is a name change and both Mythic Entertainment and EA are well represented in the game, on the box, etc. but the developer is going to be officially Mythic Entertainment.â€ – Source
I’m extremely pleased to see that resistance isn’t futile and that the borg-like ways of EA might truly be a thing of the past. Congrats Mythic on your much deserved individuality.
Now I have to change my blog tags.