Okay, so this happened.
Some people are miffed. Some people are laughing. Some people wonder what the early adopters think. Hey there, I’m Keen — I’m an early adopter of EverQuest Landmark. Here’s what I think.
I got my money’s worth, and I recognize that this is simply SOE marketing their product. Do I wish I payed $34 instead of $100? Yeah. Do I regret having paid $100 8 months ago? No more than I regret buying an iPhone knowing in 6 months there will be a new one — anything related to computers or technology for that matter.
SOE isn’t marking this down because no one is playing. They aren’t struggling for cash. Landmark isn’t failing. Think about it… this is now on the Steam top sellers list. People are blogging about it and putting it into the news site rotation. Let’s evaluate what has happened:
- More people bought a “free” game
- More people are talking about a game still in beta
- The real fans are still going to play and be happy regardless; The EQ brand has not lost any value
That sounds like marketing success to me.
If this is the type of thing that bugs you then don’t be an early adopter. Unfortunately (or fortunately), this founder pack stuff is a growing trend for games. We’ll have to see how these companies balance integrity with marketing. That’ll determine how all of this plays out.