Pre-Launch – Do You Really Care About Lore?
Let's talk about pre-launch hype info for a MMORPG, RPG, or really any type of game. When a game is still some ways from launching, developers tend to start getting…
Let's talk about pre-launch hype info for a MMORPG, RPG, or really any type of game. When a game is still some ways from launching, developers tend to start getting…
Sorry guys, we had a great last week with all of the E3 news to comment on and then I went dark. I once again blame my rising side business…
I was tossing the idea of brand loyalty around in my head this morning as I drove into work. I was thinking about how in the 90s and early 2000's…
I completely disagree with Rob Pardo's recent statements to Develop. “If anything, I think people are even avoiding the term MMO. A really good example is Destiny. It clearly is…
This was emailed to me over the weekend asking for my commentary. The Pathfinder CEO took to the very public Pathfinder Online (PFO) forums last week to make what he felt was a heartfelt and genuine push for his players to help grow what is currently a rather stagnant player population. You can read the entire post if you wish, but I’ll quote a summarize.
“In my opinion, Settlement recruiting activities in the wider MMO community continue to be almost zero. […]
We need recruiting activity in the EVE community. I don’t know what the best vehicle is for that, so any and all suggestions are welcome.
Settlements that are committed to growing should have someone delegated to be visible in these places making regular posts and talking about the cool stuff their Settlement is doing. When the wider community sees activity and fun, that is a powerful attractant.” – Ryan Dancey
Within his post he points out a few places like MMORPG.com and TTH for players in settlements to go and essentially advertise the game, their settlement, how much fun they’re having, etc. Should players do these things? Yes, I talk about this all the time when I instruct MMO devs to have their players champion their game. Should the CEO make a public post telling people to do this? No, that’s suicide. This translates to the following: Our game isn’t popular, people think it isn’t fun, and our population is shrinking so we need you to go out and spam advertise – HALP! (more…)
I'm still catching up on some news as I get settled back into the captain's chair (that's what I call my desk chair). Â Just a few days ago, some of…
You guys know I'm not a fan of streamers or how they have encouraged horrible marketing trends. Hopping on the streamer hype train and riding it hard is a very clear tell…
Two days ago Omeedd Dariani left Sony Online Entertainment. Omeedd was the Senior Brand Manager of the EverQuest franchise. I mean no disrespect to Omeedd as a person -- none…
Okay, so this happened. Some people are miffed. Some people are laughing. Some people wonder what the early adopters think. Hey there, I'm Keen -- I'm an early adopter of EverQuest…
Yesterday while pondering the direction Trion will take, I casually mentioned a few market dominance strategies that I want to expound upon a bit more today. These apply to any…