I completely disagree with Rob Pardo’s recent statements to Develop.
“If anything, I think people are even avoiding the term MMO. A really good example is Destiny. It clearly is an MMO. But they’re really trying to avoid calling it that, and obviously it is a very different type of game. But I think that’s a good example of how with MMOs, the term has been eliminated. But you kind of continue to see the influence in games that are persistent world games that have spawned out of that. It’s just people seem to avoid the term MMO now.”
I haven’t seen a decrease in the misuse of MMO terminology. In fact, Pardo proves my point right here. Destiny is not an MMO. I’m playing Destiny right now with Graev. This is a multiplayer co-op game — a well-built one at that. Max “group” size is three players, dungeons are auto-matched, and you can’t communicate with anyone other than the other 2 people in your group via voice comms. Destiny plays no different from Borderlands other than creating an easier online interface for people to join up. There is no “MMO” here. This is a fun multiplayer shooter.
Player expectations matter. Yes, calling your game a MMO will set expectations. Yes, the label will draw comparisons to previous MMOs. That is how it works universally, not just with MMOs. Want to avoid the comparison? Not making an MMO? Then don’t call it one! That’s why Activision didn’t call Destiny a MMO — not because the term is “poison,” but because Destiny simply isn’t one!
Insinuating that SWTOR and WildStar flopped because they were called MMOs and thus were forced to draw comparisons to World of Warcraft shows a complete lack of understanding. The bigger picture matters: Those games were not fun. Their fate was sure to be the same regardless of their genre or their label.
Flip this around for a second. What if someone releases an MMO and doesn’t call it one? Let’s actually take WildStar as an example. If NCSoft/Carbine called WildStar a “Cooperative online universe” and never once alluded to it being an MMO what do you think would happen? They would never have heard the end of, “WTF! This is just a WoW clone themepark! Evil marketing people!”
This entire discussion can and should be distilled down to setting and tempering customer expectations. Say you’re making the game you’re making, and make the game you’re saying you’ll make.