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18

Are You Brand Loyal?

I was tossing the idea of brand loyalty around in my head this morning as I drove into work. I was thinking about how in the 90s and early 2000’s I was extremely brand loyal to many game franchises and companies. I had lots of faith in those brands/companies and would show that through the typical […]

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15

Call a spade a spade

I completely disagree with Rob Pardo’s recent statements to Develop. “If anything, I think people are even avoiding the term MMO. A really good example is Destiny. It clearly is an MMO. But they’re really trying to avoid calling it that, and obviously it is a very different type of game. But I think that’s […]

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18

Camelot Unchained Alpha Footage & MMO Marketing Tips from Keen

I’m still catching up on some news as I get settled back into the captain’s chair (that’s what I call my desk chair).  Just a few days ago, some of the first [public] footage of Camelot Unchained’s alpha made its way to the eyes of the masses, and there’s a few things I want to […]

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