I’ve been meaning to do this for a long time. What “this” means exactly is still coming into focus. The gist of it is that I want to start focusing on growing our blog again. I feel like over the years this blog has been nothing but reactive, and though we have evolved, it has been because we are acted upon by outside forces rather than taking the reins. As a result, things haven’t been as great as I would have liked.
When we first started, MMORPGs were still in their hyping heyday. All we had to do was mention a game and we would have thousands of readers, instant first-page Google rankings, and developers banging down our door. Things started to unravel a bit from there. The hype machine died, people matured (we matured), RSS feed readers went away, video killed the
radio blogger star (Youtube and Twitch), Graev got busy doing other stuff leaving me to blog alone, and the MMORPG industry tanked hard. The environment has undoubtedly changed.
I still believe in blogging as a medium people enjoy and seek after. The internet is full of sh…tuff. When people have questions about games or want to learn more, I have always believed bloggers can provide that personalized touch. I love Googling, “How to make Money in WoD 6.2” and having lots of personal blogs come up with people’s strategies. I’m even okay seeing the websites like Icy-veins or WoWhead with guides. I love seeing people create original, helpful content. I get nerdchills from this stuff.
A few months ago you guys got me thinking about focusing on work and careers. Some of you mentioned how you put time into your careers and suddenly skyrocketed. I recently did the same. I not only got a promotion with more income, but I also started my own company on the side and partnered to start an additional side venture. I feel the need to justify why I’ve been neglecting my writing and gaming like I have, and that’s the best I can do.
Here’s how we’re going to get things going again.
You’re going to start seeing something new like this at the end of each post just about the comments:
I’m growing my email list. No, scratch that. I’m STARTING my email list. I know what you’re thinking: Keen has been blogging for almost a decade, he’s a marketer, and he hasn’t been building an email list? Yeah, don’t get me started. Look guys, subscribe will you? You’ll be notified each morning if I posted a new post the previous day. If I didn’t post something the previous day (shame on me) then you won’t get an email. I’ll never spam you. What I’m also going to do is give those people who subscribe first dibs on Beta key, game keys, and just about any goodies we get. I get so much crap to give away, and I want to use it to
bribe entice you to give me your email. Once you give me your email, you won’t see that box anymore.
You’re also going to see more videos. Stop laughing. No seriously, you’re hurting my feelings. Yes, I’ve said it a dozen times. I know. You’re laughing again. I’ve upgraded my internet now and I can actually stream. I can also actually record my iPhone/iPad/etc now. That means lots of videos regardless of the platform.
I’m ramping up my coverage of new games. I need to do a better job of getting you guys TIMELY information. None of this reviews 2-3 months after a game launches. I also need to cover older games, weird games, odd games, etc. I need your help. Tell me what you’re interested in. Comment. Start a conversation. Stop lurking — there are 600 of you return visitors lurking every single day.
There will also be some technology changes around here. Just like my email opt in stuff, I’m going to start cranking out some pretty cool things to grow the blog. I’ll reserve those reveals for later.
Lastly, I’m bringing Graev back. I’m going to tie one of those elvish ropes around his ankle and drag his smeagol arse back here kicking and screaming. He plays 100x more games than I do. He’s also 100x better at most of them. I need him. You need him. Email him: firstname.lastname@example.org and tell him to come back. I think I’ve almost got him, and you can help.
There’s more to come, guys. I’m going to have the best Legion coverage I can provide. I’ll be cranking out the iOS game coverage — In fact, I have a few developers pushing me beta versions that they’re going to let me share. I want to start writing more tips and useful info like I used to. Remember that LOTRO guide? That thing brought in THOUSANDS of people every month, and my data shows a 25% conversion of those visitors into regular monthly readers. That’s insane, and proves I need to do that more. Time to stop being lazy, and time to put into practice here what I help others do on a daily basis.
Let’s do this!