Tomorrow will bring some form of big announcement for Blizzard’s (and the industry’s) flagship title, World of Warcraft. We’re most likely to get news of some new expansion loaded with lots of new and rehashed features, but rampant speculation points toward the possibility of some F2P announcement. I’m pretty sure that one is still many years away.
Why World of Warcraft Won’t Go F2P
The Change is Too Radical
Blizzard has made a business of keeping WoW’s course steady as she goes. WoW has been about raiding since 2005. They could have changed that model to try and attract more people, but they don’t. There’s no need to change a sure thing, even if your numbers are only making you 100M a month. The cash flow is still fantastic, and WoW’s subscription numbers will skyrocket once again. Even if the numbers grow to HALF of what they were in Q1, that represents ENORMOUS growth. When your product bounces back that well in the next iteration, you don’t change. You wait until it stops bouncing back — at least Blizzard can afford to wait when it still generates that much cash. Change of this magnitude is far too radical to make simply for the sake of change.
The changes to the game itself to accommodate F2P would alter the very essence of WoW, and that itself would ignite a loss in players. Players, especially WoW players, do not want change. They don’t. Again, that’s why WoW has stayed the same game and simply become easier over the years. You have the same game providing the same experience, and doing everything it can to continue to provide that same experience with the least amount of friction possible. [Read more…]