Quick little thought for today’s (tonight’s?) blog post. Greg Zeschuck shifted/moved/transitioned/whatever away from BioWare Austin. Now it’s probably going to be called EA Austin. We’re wondering if this is an attempt to help fix BioWare’s name, restrengthening its brand, by distancing BioWare proper from these (mostly) EA dealings. BioWare has been attached to a lot of games that aren’t necessarily ‘BioWare’ games, like assuming control of Mythic and becoming … BioWare Mythic?
SWTOR was a hit to the studio’s reputation. Mass Effect 3 and Dragon Age 2 aren’t shining stars on their record either. A lot of stuff is being branded under BioWare’s flag — a lot of stuff that doesn’t belong there — and EA’s infamous taint is starting to show as the BioWare name becomes a name to slap on a box; Command and Conquer Generals 2 being an example. You can’t discredit what BioWare made in the past, but the direction one of our most beloved companies has gone these past years is disappointing.
Hopefully this might be some signal that the powers in charge of BioWare are trying to plot a much needed course correction.