In the least surprising move this year, WildStar has abandoned the promised idea of monthly updates. Before launch, I remember some of the more hyped up fans stating that Carbine had 6 months of content already prepped and ready to go. Looks like that is simply not the case.
According to the Q2 report from NCSoft, WildStar only sold less than 500k units. WildStar is already bleeding subscribers. Will WildStar go F2P? Yeah, it will. I give it a few months.
All of this has nothing to do with the subscription model. Nothing. This has everything to do with the themepark design model and how it is no longer sustainable in this market. People do not unsubscribe from $15 a month because of the subscription — they unsubscribe because the game isn’t worth it.
Here’s how you make a good MMO: Make a virtual world that sustains and allows players to sustain themselves with goals and progressions designed to casually scale over time. Oh yeah, and make it fun.
What can we learn from this?
- People don’t care about end-game raids or how hardcore your promises about end-game will be
- Don’t promise what you can’t deliver
- Pre-launch marketing doesn’t sustain a game after launch
- Nothing else matters if the game is simply not much fun