After going back to Toys R Us for the 4th time in two weeks, I realized that I haven’t gone to a big box or even small brick and mortar store this much in… maybe forever.
Someone at TRU corporate is making all the right choices. As a gamer who buys a lot — A LOT — of games, the store with top of mind awareness for me is now Toys R Us. If you asked me five years ago, I may have laughed and even questioned if I would ever go back to a Toys R Us. In fact, I seem to remember them having financial problems.
Now, I check their ads every week. That’s one of their biggest selling points: They provide the deals. Tonight we found the deal on the right, printed the coupon, and sped over because we had a $15 gift card already from buying Lego Marvel there two days ago. Seems like there’s always a way to save 40%, get $X off, or buy 1 get 1 free.
20 years ago we went to Toys R Us to buy action figures. Now we’re going for our video games. The fact that they are managing to follow us throughout our lives and continue to be our store is really quite neat.
Last but not least, our TRU has awesome employees in the video game department. Usually I can’t stand the kids they have working these stores (Gamestop, anyone?), but the guys working in our TRU are knowledgeable, helpful, and consistent. It’s almost like I have ‘a guy’ I go to now because it’s the same employee every time I go in.
You’re probably thinking Toys R Us is paying me for the praise (I wish), but in reality I’m just grateful that there’s a store making me feel like I come first.
Maybe I’m in a sentimental mood tonight, but this crap matters to me. In a day and age where customer service has gone the way of the dodo and so many stores put the customer dead last, I feel the need to say something nice when it’s deserved.
In case anyone from corporate wants to reward these guys, it’s store #6622.